Raise your hand if you’re a writer. *hands raise*
Now, raise your hand if you don’t like crowds, or being in new places with new people, or are uncomfortable outside your home territory, or will take any opportunity to not drive to the nearest metropolitan area so you don’t have to fight city traffic, even if your favorite author is having a signing there.
*hands raise and wave*
Thought so. Writers have a tendency to be less outgoing, more focused on a smaller portion of the world at large where they are comfortable, like the hometown they grew up in or the neighborhood where they know the people living on their block. We’re introverts. Writing is a mostly solitary pursuit. I say mostly because we all know that at some point we need the help of a critique partner or a writing group.
With the advent of the Internet (Yes, there was a time when the Internet did not exist, and people had to call on a telephone that had an actual cord, or write letters by hand and mail them, or meet face to face if they wanted to communicate with each other.), it’s easier to connect with other people from the comfort of your own home.
It’s a good thing, because finding a writing group might be a challenge where you live. Finding a writing group online is much easier, and you don’t ever have to meet in person. You might not be able to if members are scattered around the world.
If your goal is to be published, and hope readers outside your immediate and extended family want to read your work (even better, to pay to read your work), there’s a lot of value in meeting people face to face. It’s called networking, and we all know the more people who know you and your writing exist, the higher the probability that someone you don’t know will want to read your work.
*din of mumbles about having to meet people rises*
Hey, if you want to go anywhere in this business, you’ve got to get your name out there. And to do that, you’re going to have to get out of your comfort zone.
*gasps fill the air*
Yes, I’m serious. That means finding places where readers gather, like libraries and bookstores (hey, no thinking about how many books you can buy. You’re trying to convince other people to buy your book). It also means leveraging the work other writers and organizations have done to connect with people who want to read stuff in your genre, whether it’s kids’ books, poetry, or even non-fiction.
My first book isn’t due out until 2019, and I haven’t even talked to my editor yet, but I know now is the time to work on connecting with readers who might want to read my book. You know, before I’m working against deadlines.
This week I went to my first local Sisters in Crime meeting. Sisters in Crime (SinC) is a national organization of mystery writers, with local chapters around the country. I’ve known about the Twin Cities chapter for years, but I’ve never been to a meeting before this week because of that whole driving in the big city thing. Turns out the area where they meet is a nice little residential area close to Minnehaha Park (yes, that Minnehaha, the one Longfellow wrote about in the Song of Hiawatha).
The first thing that surprised me was the number of members. I’d guess there were at least thirty people there. Many of the members, like Julie Kramer and Ellen Hart, are award-winning mystery writers. Maybe some of that will rub off on me!
I don’t have a cover, or a release date, or even a for-sure title, but I know by taking advantage of these events and going to meetings, that is, getting out of my comfort zone, I’ll be laying the groundwork for marketing when I need it. The Twin Cities SinC has connections, and their name shows up on lists of library guests and other events. They have something going on every week for the next month and a half, including a huge reader/writer event coming up at the state fairgrounds, a number of guest panels at libraries, and a new event planned at a local Barnes & Noble that includes some big-name writers (no Patterson or King, but Chuck Logan and PJ Tracy, among others).
It’s not just groups like SinC, either. Any venue that supports and promote authors, like libaries and bookstores, is a link in the networking (and marketing) chain. In order to take advantage of their resources, I need to get out of my comfort zone.
Scary, yes. And even more scary to an introvert is being on a panel at a writing conference where people are watching you, and listening to you, and you have to pretend you know what this writing thing is all about. And here’s the crazy scary part: I’m presenting a session at a writers’ conference that I proposed by choice.
Yes, I know that means I’ll have to speak in front of an audience. And yes, it kind of freaks me out that I sent in a proposal at all, but it’s the best writers’ conference in the upper Midwest, as far as I’m concerned.
What the hell were you thinking?
You can’t network if you don’t get out there and meet people. Sure, you can do a lot of networking through the blog-o-sphere, Facebook groups, and other online writing groups, but what about all the people who don’t have eyes on the Internet. All. Day. Long. They exist. I’ve seen them.
It’s uncomfortable, I get it. But it’ll be beneficial to your career as a writer in the long run. Start by going to author events and signings. Maybe check around for a writers’ panel at a local venue. Get used to being out of your comfort zone. Then you can start actually talking to people. Yes, it’s okay. Ask a fellow attendee what they liked about the author’s book. Ask them what they like to read. People like to talk about stuff like that.
Then talk to the author who is speaking, signing, or on a panel. Ask how they went about getting the event set up. Talk to the people who organized the event. Tell them who you are, what you write, and ask about setting up an event of your own.
You’ll be surprised how easy it is once you get going. It’s that first step that’s the hardest.
Rainy weekend in my neck of the woods, so I’m going to write. Really. I mean it this time.
Have a great weekend!